UGG brand second-quarter revenue increased by 34.6% year-on-year in 2010

During the September 9 hearing, Deckers Outdoor Corporation reported its financial results for the first half of 2010. Total revenue reached $299.296 million, up from $236.774 million in the same period of 2009. The cost of sales was $154.336 million, compared to $137.076 million in 2009. This led to a gross profit of $138.65 million, an increase from $99.98 million in the previous year. Selling, general, and administrative expenses were $96.613 million, up from $76.147 million in 2009. As a result, operating income rose to $42.037 million, compared to $22.551 million in the same period last year. Net income for the first half of 2010 was $27.05 million, up from $15.12 million in 2009. The diluted earnings per share reached $0.69, compared to $0.38 in 2009. Looking specifically at the UGG brand performance: In the first quarter, total revenue from UGG was $104.4 million, reflecting a 14.2% year-over-year growth from $91.4 million in the same period of 2009. This increase was driven by higher retail sales and stronger wholesale performance during the spring season. In the second quarter, UGG’s revenue jumped to $100.2 million, a significant 34.6% increase compared to $74.4 million in the same period of 2009. Retail product sales saw consistent growth, showing strong consumer demand and effective marketing strategies across the board. These results highlight the continued momentum of the UGG brand within Deckers’ overall business performance.

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