Promotion work is the focus of a company's marketing work, and it is responsible for how the mature category continues to widen and the competitive product gap, how the development of the middle category gradually develops into the pillar product of the enterprise, whether the new listed product can survive and develop, and many other missions. In the traditional sense, we believe that promotion is a kind of show, a kind of icing on the cake, focusing on the form of promotion and the atmosphere of the scene; such understanding certainly has merit, but it is somewhat biased, it should be a The test of the comprehensive factors such as market foundation, market performance, brand operation and personnel quality is a test of the collaboration ability and management level of a team. Therefore, I think that if we really want to do a good job of promotion, we should associate the following Work well! Take the various components of a building that you are familiar with as a metaphor, consisting of foundations, frames, load-bearing walls, facades, and property management! First of all, taking the market-based work to rectify as a starting point, laying a solid foundation for the promotion work, just like the foundation of a building! Basic work, especially the things that fall into some details, often reflect the vitality of a company and predict the speed of a company's future development and the direction of development. After several years of continuous efforts in our sales year, the basic work has been obtained. The general recognition and attention of everyone is still to be improved: to establish a unified, clear and enforceable standard for market-based work; each sales unit has specialized personnel to continuously check and timely rectify, avoiding only the company When you ask for it, you will be able to relax for a while; the basic work will be differentiated in various regions. The specific work is: 1. The formulation and unified presentation of basic work standards, so that all sales units can clarify a more basic market requirement and achieve the unity of action and understanding of actual behavior; 2. The sales supervisors of each sales unit are responsible for the daily inspection and timely adjustment of the basic work, and strengthen the market guidance and training ability of the marketing supervisor; 3. Train all personnel in the sales department and the marketing department to establish a set of market basic work training normative processes and unified lectures; 4. During this period, the business personnel will complete the basic work of the dealers and employees of their respective jurisdictions. Secondly, combing or establishing the cooperative relationship between various departments of each sales unit, assisting in the establishment of a complete and efficient departmental collaborative process, and ensuring the effectiveness of the marketing department in each sales unit by institutionalized behavior, establishing processes and improving the system. Building a perfect and harmonious architecture for promotion work is like a framework of architecture! In fact, each sales unit can understand the importance of the marketing department, but in most cases, our branch manager feels that the branch marketing department has a taste of chicken, boring food, abandoning it, and more depressed is the market of many branches. The members of the ministry feel that they are like a miscellaneous. They usually have unclear job responsibilities and can’t produce any performance, which affects the enthusiasm of the work. Other departments of the branch, especially the sales department, feel that the marketing department is like a mouth. It’s not understandable to have a casual meal or a department that plays a small report or finds a job. In many cases, many branches exist. The root cause is not to say that the individual's ability is a problem, but because there is a smooth departmental collaboration process in the management of the branch office! Therefore, it is planned to elaborate and document the work functions of the marketing department and the relevant personnel, assist in the establishment of a branch internal coordination and departmental integration process, and strengthen the management to ensure the long-term development of the promotion work. Third, strengthen the execution of the key sales of the company's headquarters in the areas under its jurisdiction, carry out promotion drills and appraisals, and be able to complete the promotion in the whole region in strict accordance with the company's requirements and time limits. This is like a building. Bearing wall, to support the entire building! After the foundation and process are established, all the focus should be on promoting the effectiveness and perfection of execution in each sales unit. This is the top priority of the promotion work, so I liken it to the load-bearing wall. It is planned to carry out training exercises during the period when the company's headquarters is unified and promoted. It is just right to conduct the evaluation, find out the gap through the evaluation, and follow up in time to improve the execution of the entire team. Fourth, cultivate the differentiated promotion capabilities of various markets, combine regional characteristics, and choose differentiated products and special channels for promotion. This is like the facade of a building, which can always reflect thousands of characteristics, thousands of styles, and also a market and Another market is compared to the difference! At this level, it is really the realm of “show†and icing on the cake that we usually understand! Through the improvement of the foundation, the guarantee of the process and the promotion of training, the plan is to create a dynamic and marketable person who can be different from the market. Fifth, continuous strengthening of personnel training, to create the core competitiveness of enterprises, this is like a property management of real estate, play a role in preservation and appreciation! The market operation means can be quickly copied by competitors, and whether the enterprise can occupy the market advantage for a long time, the core competitiveness, the competitive advantage that cannot be copied in the short term can only be the quality of the person, and whether it has a solid theoretical foundation. With a wealth of market operation experience, a strong market acumen, team team spirit of sales team! Plan the work throughout the year, continue to carry out training, and develop a plan. This work needs to be carried out in conjunction with actual needs, conduct training needs surveys for each sales unit, and conduct targeted training. This is followed by a detailed training plan and Training courseware. Promotions Glass Gifts,Fridge Magnet for Promotional Gift,Crystal Golf Ball for Gift Crystal Fancy Stone Co., Ltd. , http://www.crystalbeadsupply.com