Spinning clothes show electronic trend

At present, in the domestic e-commerce market, the comprehensive commerce platform represented by China Manufacturing Network and China Apparel Network has played a pioneering role in the early days of the Internet. Their development marks the rise of e-commerce in China, and the popularity among online users is also rising. More and more companies are participating in it, letting the clothing and textile industry taste the sweetness in e-commerce.

In addition, many users use Baidu, Google and other search engines to optimize their keywords and purchase bids. In order to obtain more order conversion through continuous increase in exposure and click volume, Baidu has become the largest SEM since Google exited China. Mainstream. In the current development of the Internet, these two are still in a leading position.

Clothing textile industry has unlimited potential for e-commerce development

With the continuous expansion of market demand, garment textile industry closely related to people's life has also been rapid development, but due to technical and innovative reasons, the domestic apparel textile industry and foreign countries still have a huge gap in the design concept, has been engaged in Lan Xiaohua, an online marketing expert in the apparel industry research industry, believes that Internet e-commerce can help domestic apparel and textile companies participate in domestic and foreign competition, and direct dialogues with international markets can help enterprises quickly break through design bottlenecks and achieve new technological innovations. Utilize this new e-commerce trading tool to broaden the company’s current sales channels, improve the business environment, optimize and activate the entire industry chain, actively integrate into the Internet trading model, use the Internet, and use e-commerce to make business bigger .

Vertical industry portals may rise to a golden age

Peng Yanli, chairman of the China Wool Textile Industry Association, believes that the number of unblocked information channels and information resources in today's information age determines “life and death and success or failure”, especially in the highly specialized field of apparel and textiles. It integrates and develops all the advantages it has, establishes a complete set of service systems and models, and has many advantages such as the timely release of inquiries, complete and comprehensive data resources, authoritative information and professional expertise, and extensive network coverage. The appearance of the personalized industry portal website, China Women's Web, is definitely a strong pinpoint for China's garment and textile industry, which is in the stage of gradual development and growth, and will surely maintain the balance of the entire industry chain and build more. Reasonable information exchange channels play an important role in promoting.

However, with the intensification of competition in advertising platforms and competition in search engine rankings in integrated platforms, some companies have turned to more professional websites. Clothing and textile personalized clothes tailored websites such as China Women's Resident Network have gradually begun to develop, and they have developed. More and more favored. The entry threshold for vertical e-commerce websites is not high, but the e-commerce market is still not a mature market. Garment brand marketing expert Lan Xiaohua believes that regardless of whether it is a comprehensive or professional electronic website, the profit rate of its individual apparel products is not high, bulk procurement requires a certain amount of capital, has a strong financing needs, so the development of small and medium-sized garment enterprises It is not easy. How to maintain customer loyalty and product cost control, logistics cost control, and product personalization are issues to be considered by these e-commerce websites.

China's garment and textile industry has made a strong contribution to the development of the industry through the extensive application of e-commerce. With the arrival of the 12th Five-Year Plan, the garment and textile industry in China will also enter a period of rapid development. In the next five years, the total industrial output value will reach or exceed five trillion yuan, and the average annual growth rate will reach 15%. In the next five years, the application of e-commerce in the clothing and textile industry in China will open up the market and will become the mainstream trend of the industry's continuous development.