CLORIS Women's First Combat Flag Opens

At present, China’s 80 generation has a potential consumer population of about 280 million people, and this generation’s expansive rate of consumption power and consumer desire is far beyond people’s expectations. After 80 and 90 will be the main consumer in China in the next 10 years, leading a new era of consumption, which is almost the consensus of all businesses and businesses. How to profoundly interpret their consumer psychology and grasp the trend of the trend of the times, this is very important for any company to seize the future market, and the foundation of a successful marketing strategy is to grasp the consumer psychology of the target consumer group.

CLORIS Women's First Combat Flag Opens

CLORIS Women's First Combat Flag Opens

CLORIS, a fashion women's brand that has come from England, is a noble style that has spanned a century. Say “Rome was not built in one day”, the reason why CLORIS was able to win such a flag was that the most important thing is that the brand's operation team has grasped the analysis of the target consumer groups.
In today's Chinese consumer market, in a sense, the post-80s is not only the backbone of China's fashion consumer trends but also the vane of the brand's future operation. They represent a new generation of China's fashion industry consumption concept, but also represents a brand-new New consumer forces. For fashion brands, whoever wins new consumer groups after the 1980s will win the future. CLORIS positioned the consumer groups as urban fashion women aged 18 to 35 years old. This age group is exactly in the age group after 80s. The characteristics of life style of “after 80′′ people can be attributed to: self-confidence and independence, focus on leisure, high brand loyalty, high purchasing impulse, keen on digital products and music. It can be said that when these most popular words are associated with the “post-80s”, the analysis of the “post-80s” is not only a generational analysis of the ages, but also a trend for future life and consumption. An analysis.

CLORIS Women's First Combat Flag Opens

For this reason, CLORIS has created a clothing that uses rose gold as the mainstream color of the brand, and has positioned the brand “European, expensive and oriental, feminine,” according to the habits of the target consumer groups, providing a total of four major Series of products - your professional series, your soft and beautiful series, your sweet series, your expensive fashion series. Let CLORIS wearers find their own ultimate dress whether they are studying, working, socializing, or leisure.
CLORIS is a brand with its own personality. Its product style is mainly based on the "luxury style". The "R" type crown in the brand name is to make every girl a dream of a princess. Such a distinctive brand. The personality is combined with the in-depth exploration of the consumer characteristics and individual elements of the target consumer groups, and these individual elements are closely integrated with the company’s brand appeal and product research and development, strongly shaping the personalized characteristics of products and brands, and creating the same spirit with young consumers. The harmony and spiritual resonance to create a brand atmosphere that strengthens the emotional communication and interaction with the post-80s consumers from a variety of perspectives, including fashion, personality, new trends and self-value performance, and gives them more Consumer emotional satisfaction meets their emotional identity. At the same time, products in the style, design, function, promotion and other aspects should be seeking new differences, keep the product fresh and fast, so that it has contributed to the CLORIS (the song) is accepted by the market, recognized by consumers in a short time It is possible to open 100 stores. CLORIS Women's Joining Agents: http://

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