Motion window, shelves, you can make the performance soaring? This is a recent experiment conducted by a group of department stores in Dongguan. They renovated a fine art exhibition for a poorly performing store but increased the sales by 60%. In the future, we also need to use art displays to save those who do not sell well The area. "Relevant person in charge said. Art exhibition, this new gadget has become the focus of Intime Group, Wanda Group and other domestic business giants, they are even willing to pay millions of dollars for this. Today, the department store industry in Dongguan into the development of "fast lane" today, the homogeneity of the brand and the impact of e-commerce, department stores turned to experiential consumption exploration, these seemingly unrelated sales of giant landscape, atrium ornaments, and even Is a creative plant, can become the department store industry turnaround chips? Recently, Dongguan merchandise ring circulating a very interesting experiment, the experimenter for a helter-skelter vine women's counter move a "minor operation" - not to increase or decrease the commodity, just adjust the position of the window, water table, shelves and Placed, and the results of the experiment surprised people - after the counter sales rose 60% overnight. How does such sales happen? We found one of the participants in this experiment, Mr. Sun, Dongguan Department Store to interpret, "In fact, we have done the adjustment is to go for two purposes, one is to attract the attention of customers, the second is to increase customers Stay in the shop. "Mr. Sun said. Window display Display window display is the concentration of the entire store display is the main window of the corporate image, so from the color, style, theme of unity. The window display is generally the best-selling section of the season, the main push-based color should be selected, bright and beautiful colors. The window display can also add a series of props according to the season, the theme and other elements, but it must correspond with the products in the column. Our display division is dedicated to helping guests design the display Showers, big names who are willing to pay millions of costs In fact, this interesting experiment is included in the category of commercial art exhibitions ("Mei Chen"). It has become the "new favorite" for department stores and brands, the merry-go-round in the Christmas department store, The combination of silhouette, these are a well-designed "sensory blockbuster." VideoPackage (VP Point) is a visual focal point that can strongly attract guests. These "invisible dots" are arranged in every corner and undertake the task of "keeping guests." In a business survey, nearly 65% Of customers talked about, to attract them into the store the most important factors in order: brand, window, promotional information. "The counter, the most important VP point is the window, luxury brands do a good job in this area." Dongguan, a department store official said. Use the United States Chen to save "low sales area" It is reported that there is already a Dongguan department store intends to cooperate with the brand counters, the United States Chen design used in the worst sales area. The department store divides into a virtual ABCD four sales counters, and through the POS credit card data detection, the department store can clearly analyze the most weakest area for the sales of Beanstalk counters. "We can use the US-CHAN design , To change the sales in this area. "The relevant person in charge of a department store in Dongguan said. It is reported that Dongguan Department Store in the commercial landscape, the United States Chen spent a very high amount of money, just decorated for Christmas easily spend 600,000 to 800,000 yuan, many shopping malls have said that "this year's investment will be more, start Will be earlier. " Company Name: Tianya Clothing Co., Ltd Contact: Chen Li Rong Tel:
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An experiment: change the display in exchange for the promotion of Liu Cheng sales 
Appropriate models to wear some jewelry shop window, such as bags, shoes, wigs and other overall better, but the mold should not wear vests, straps and the like clothing
This combination of "data and art" is regarded by many people in the industry as a new outlet for the department store industry. In addition to numerous brand counters, department stores have to make a fuss over the larger commercial space.
At present, Guangzhou Tower, Intime Department Store and Vientiane City all have their own Mei Chen design team or company. "We change the design of Mei Chen when the seasons are changed or during the festive days." Lake Intime Planning Department Manager Guan Lin Lin said.