Guo Jingjing, Zhang Haoying, and Zheng Jie jointly endorsed Anta Women's Sports Series Recently, the launch event of the Anta Women's Sports series with the theme of “Heart Beats†was held in Beijing, officially announcing that Anta will accelerate its entry into the women's market segment. Diving Queen Guo Jingjing and Dolphin Princess Zhang Yingying attended the press conference with the new identity of ANTA spokesman. Together with China's Jinhua Zheng Jie, they will endorse the Anta women's sport series, interpreting the new concept of “beating heart beats†and encouraging female friends to join the ranks of sports to release their inner energy and create a wonderful self. Mr. Xu Yang, Assistant to President of ANTA Sports Products Co., Ltd., said: “Although the three spokespersons are in different fields, they are also on their respective stages. At the same time, their love of sports and their healthy, confident and happy image are vivid. With the desire of modern women for self-improvement, we very much hope to share with the three people the spirit and philosophy advocated by Anta and share and experience with more female consumers.†Women's sports continue to “heat upâ€, Anta launches women's market segment As early as in 2009, Anta signed Jankovic and Zheng Jie's female shuangjiao, starting with tennis, a highly fashionable sport, to drive the penetration of Anta in the women's sports market. This year, ANTA's re-occupation of the beach women's sports market segment is a continuation and deepening of this strategy. “With the development of economy and the improvement of living standards, the concept of healthy lifestyles among women is also increasing. This will further unleash the huge potential of women's market segments,†said Zhang Tao, vice president of Anta. Nowadays, it is becoming the main leisure style of white-collar women in urban areas to go to the gym to do rhythm exercises and do yoga during their leisure time. The consumer demand for corresponding sports equipment is also in demand. The Anta women's sportswear products include two series of sports shaping and sports beauty - sports shaping series, to aerobics sports professional style style, version of self-cultivation, highlighting the female curve; sports beauty series, with aerobic Dance style is the main sports style, with loose and fit version as the main play, highlighting the vitality of female sports. “This is a consumer group that occupies half of the population. Their physiological function and their psychological motivation are quite different from those of traditional sports,†Zhang Tao said. They prefer lighter sports such as indoor sports. They hope to adopt a more active and healthy attitude of life through sports so as to create a more attractive “feminine charmâ€. Reflected in the retail terminal, women's sports products must be fashionable and professional performance, not only to match the color of the international trend, the fabric should use light and soft elastic material, moisture wicking, temperature and humidity control and other indicators have become necessary Consider the threshold of technology. "The popularity of women's fashion sports has allowed us to see the potential of this market. Anta will continue to increase the design and development of women's sports products, taking into account the characteristics of lightweight sports and the actual needs of women consumers, and provide them with sports characteristics. The women's sports products will help them enjoy a better sports experience,†said Zhang Tao. “Anta also hopes to strengthen the brand image of Anta in the female consumer group through the launch of the 'Heart Beat' sports concept and related products. This will also provide sufficient growth space for Anta's future growth." 2011 marks the 20th anniversary of ANTA. In the past 20 years, Anta has always positioned itself in the mass market, continuously improved its product line, and devoted itself to providing cost-effective and professional sports products for the most extensive public in China. It has become China's leading sporting goods brand. In the past year alone, Anta has launched more than 2,100 new shoes, 3,700 models of clothing and 2,000 accessories, involving basketball, tennis, running, lifestyle and many other product areas. Today, Anta once again forces the women's market and launches exclusive women's sports products. It will inevitably infect more female friends, join in sports and enjoy sports together.
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Women's sportswear "heat up" Anta force women's market
The Anta women's sportswear products include two series of sports shaping and sports beauty - sports shaping series, to aerobics sports professional style style, version of self-cultivation, highlighting the female curve; sports beauty series, with aerobic Dance style is the main sports style, with loose and fit version as the main play, highlighting the vitality of female sports.