In 2009, the garment industry as a whole experienced the most difficult period of development. Several unfavorable factors, such as the appreciation of RMB, the slowdown of external demand and the rise of raw material costs, made the apparel industry profit squeezed. In the industry encountered difficulties in the development of the 83 apparel industry listed companies to submit the semi-annual report, 53 operating profit showed varying degrees of decline. Until 2010, many emerging apparel brands vied for only in the increasingly competitive women's market phenomenon more and more, the courageous but I can not escape the "short-lived" tragic fate, in such an external environment, Emerging fashion franchise women's brand CHEZCOCO ( snow card ), Guangzhou Yi-Yi-kai Garments Co., Ltd., but with an alarming rate of expansion and the performance of the apparel industry in stark contrast. July 25, 2010, the first CHEZCOCO franchise opened, by the end of 2010, in a short period of six months, the franchise stores across more than 80 cities, stores and counters nearly 150, to create The miracle of the development of the industry has become the undoubted "dark horse legend" in the Chinese fashion women's apparel industry. "Dumbbell" business, driving a light gesture to win the jackpot Baby Shoes,Full Leather Baby Shoes,Fashion Shoe Moccasin Shoes,Swimwear,Travelling Bags Co., Ltd. , http://www.nsashoes.com
Garments Co., Ltd. Guangzhou Rizhao win good is based on fashion information, textile manufacturing resources to provide fast fashion district as the core competitiveness, with strong R & D strength of the professional manufacturers and service providers. 
Characteristic business model to build the company's core competitiveness. CHEZCOCO (snow card) since its inception, they walked a traditional clothing production and sales of different models of the road - the "dumbbell structure" of the virtual business model, that is, outsourcing production and franchisee combination of business model Production and sales of branded apparel: This virtual production business model enables the company to integrate internal and external resources, focus on R & D and design, brand building and sales promotion to effectively enhance the company's core competitiveness.
The Company will focus on product development and brand operation. The operation mode of virtual operation enables the Company to save a great deal of manpower and resources, gather internal and external resources, focus on garment design and brand operation, and help the Company to carry out full-scale product development. Outsourced production For the company's initial accumulation and post-expansion save a lot of money, greatly speed up the cash flow of enterprises. With the help of risk funds, the Company can devote a great deal of financial resources to core businesses of operation and management, fashion design and brand promotion, laying a solid foundation for the further development of the enterprise. The mode of operation of the brand under the virtual operation has delayed the risks of the Company's operation and promoted the operation of the enterprise Intensive use of productive capital.