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Paris Fashion Week will meet China Design Exhibition
(Reporter Wu Qian Zi) According to the French Haute Couture Association of China, during Paris Fashion Week in March, the event "China in Paris: Contemporary Chinese Creativity 2011" will take place. This initiative aims to showcase the innovative spirit of Chinese designers and artists on an international stage. During the "Unbounded Night" cocktail reception on March 4, several emerging Chinese designers and three renowned artists will present their work, highlighting the unique creativity of China’s fashion industry.
The event is officially part of the Paris Fashion Week calendar, organized by the China National Garment Association in collaboration with a new international fashion agency. Notable participants include Guo Peixia, founder and artistic director of the "Hazi Chen" brand, who is the first Chinese member of the French Haute Couture Association, as well as Guo Pei from Rose Square, Zhao Hui Zhou from Yi Zhi Hui Fashion Group, and top Chinese designer Shi Jie. Other prominent names such as Liu Fang, Zhang Wenhui, Wang Hongying, Masha Ma, Uma Wang, Jin Yuyu, and Shangguan Zhe will also participate in the 2010 China Fashion Design Invitational Tournament.
In addition, famous artists Huang Zhiming, Zhong Biao, and Guo Jian will join the "Night Without Borders" event, where they will collaborate with costume designers for a cross-border creative display. Zhao Qian, head of the French Haute Couture Association China, emphasized that in the future, these designers will not be labeled simply as "from China." Instead, each designer will be recognized for their unique style, personality, and business goals.
To better connect with international audiences, this year's "China in Paris" will adopt a more dynamic format compared to previous static showroom displays aimed primarily at buyers and department stores. The event will feature 18 models and a live clothing show, allowing Chinese designers to present their works directly to an international audience.
Zhao Qian also mentioned that the French international fashion agencies and the French Haute Couture Association will work closely with designers, matching them with top Parisian showrooms for one-on-one business meetings. This effort aims to help domestic designers gain greater visibility and access to the global fashion market.