Rich bird or build "the first brand of Chinese wedding suits"

The lights swayed, and the bridegroom dressed in a wedding suit stood at the end of the light, and the smoke lingered slowly under the curtain. The beautiful bride was dressed in an exquisite and gorgeous wedding dress. When they join hands to the audience, applause lasts forever. If such a moving scene appears in front of you, will you sincerely wish that this new couple will always be concentric? However, if it is the 2012 autumn/winter new product launch event for the domestic leading men's brand rich bird, will you applaud for this "carrying love travel" theme show?

At this conference, Chairman of the Rich Bird Group Lin Heping and President of the Fugui Birds Clothing Division Hong Feng together with the spokesperson Lu Yi jointly launched the “China's first wedding suit brand” strategy. With the opening of the new Raiders, Fugui Bird also began to move toward a new height. The slogan of “passing on wealth and witnessing for a hundred years” has excited more than 1,000 guests such as the rich bird group leaders and rich bird partners, agents and distributors.

Create "the first brand of wedding suits"

For this new strategy, Wan Guiquan, vice president of Fugui Bird Men's Equipment Co., Ltd., said that in order to win the competition, the Fugui brand must find its own precise positioning, cut into the market segments to create competitive products, and seize the minds of consumers. It is the development of the brand. On the road up, "and aiming at the market segment of wedding suits, the rich bird has been rigorously marketed, combining internal and external advantages."

“In 2011, the total direct consumption of urban residents due to marriage has exceeded 700 billion yuan, and the next decade is the peak of wedding. In the current domestic wedding suits, there is still no climate, and there is no strong brand to dominate the country. This is how the rich bird men become 'Wedding suits the first brand' provides opportunities and space. "Hong brilliant analysis of the wedding Raiders Raiders external factors.

Hong Geng also introduced that the sale of Fugui Bird Suits products has been growing at a high rate of 68% every year. He has rich experience in product development and production processes for wedding suits for many years, and he has many years of high quality supplier partners. These are the advantages of the rich bird men's wear to create the "first brand of wedding suits."

In order to better promote the rich bird to "China's first brand wedding suit", rich bird men spending huge sums of money and Sina's marriage channel in-depth cooperation. At the same time, the company also conducted three-dimensional promotion through new media such as online communities, Taobao Mall, terminal activities, and media public relations. As Sun Shuo, deputy general manager of Sina's marketing at the scene, said, Fortune Bird men’s clothing has already become a condition for “the first brand of Chinese wedding suit”.

The rich bird's "prefecture overlord"

After two years of hard work, the rich bird men entered the third year of its "County Overlord, Hundred Regiments Offensive" strategy. From the "prefecture-level hegemony, heroes to go" to "prefecture-level hegemony, the potential is inevitable", rich bird men's clothing has been dominant in the county-level market. On this basis, this year will be the “Management Year” of Fugui Bird Menswear.

Hong Brilliant said that in 2012, the core work of the marketing center will be in-depth management, customer service and brand precipitation. "The marketing center will be deeply involved in the management of general agents and branch companies, in-depth terminal management and merchandise management, and gradually establish ERP system engineering and retail management training system."

Focusing on the theme of "Management Years," the Fugui Bird Men's Wear Production Center will in-depth plant management, pay close attention to product quality, and effectively enhance customer satisfaction; Business Enterprise Center will further in-depth product development to build the company's product competitiveness; manpower center in-depth The business center learns to provide efficient services for other centers; the financial center deepens management and assists general agents and branch companies in establishing financial monitoring systems. On the one hand is to release new Raiders, on the other hand is to lay a solid foundation, rich bird men's clothing will undoubtedly become the most favored business casual brand in the industry.

The main push three series of new products

In order to better coordinate with the brand positioning of “wedding suits”, the rich bird men's clothing re-planned the original products, divided into three series of “fashion and leisure”, “business and leisure” and “living and leisure”. The design theme is respectively the light of science and technology. , urban upstart, hiking.

At the same time, in order to make the internationalization, rejuvenation, and fashion of Fukui Bird men's clothing style more vividly represented in the product, they use the English-speaking meanings of the three letter words “F”, “G”, and “N” to represent each other. Promote the new series of three styles, namely, Fashion represents fashion, popularity, youth and personality; Grade represents taste, grade, and simple business; Natural represents natural, leisure and comfortable life.

In order to highlight the wedding suits, the rich bird men increase investment in R&D for wedding suits, and new styles of wedding suits have been changed. More attention has been paid to the details of collar type, cuffs, hem, and threshold. Through the widening and narrowing of the collar type, spelling and inserting, a variety of process design techniques are applied to transform the uniqueness of wedding suits.