How to choose a good location for a clothing store

How to choose a lot to join a clothing store? Some people say that the flow of people is the money flow. This sentence is very reasonable. Then there must be a good flow of people. It must choose a good lot, different specific locations, different consumer groups, and marketing measures that should be taken by customers in different locations. Different, the business impact of the shop is also very good, so if the characteristics of the location and store type, style is a good shop site, not necessarily the best, but the most appropriate.

First, the characteristics of shops near the station or the main road

Such areas are centered on mobile customers, business districts, and a wide range of business districts. Visitors are concentrated and generally establish a good shopping environment.

If there is a large open space in front of the shop, it is convenient for customers to enter and leave. Shops in this area do not have the advantages of the group formed by the commercial center area, and they are mostly single combat or small group collocations. Therefore, it is most important to highlight your own strengths. The customers who buy these kinds of shops are mostly seeking for convenience and pragmatism. Stores should be mainly mid-range or cheap products, such as low-cost clothing. The station is mainly based on passengers travelling on public transportation vehicles. However, because of its age, occupation, hobbies and purpose, there are business trips, travel, and family visits. Due to the large number of people, the commercial value of this section is relatively high and may be specific to specific areas. Each layer has a big issue in opening a store.

However, the merchandise must meet the needs of life, the price is not high, and easy to carry the characteristics of the purchase of clothing, customers will generally take a long time to wait until the Italian, so most will not buy between the rush. This kind of area is not suitable for the opening of clothing stores, unless the main road is near the shopping area. For example, a row of small clothing stores in Xidan owed to the station will go in and see, which attracts many customers.

Second, the city's overall shopping district

In this type of area, the combination of a large number of passengers, customers, and age groups is diverse and abundant, and there is a difference in attraction between men, women, and age. It is easy to use the influence of the center and the polymerization effect produced by the country's radiation to develop itself. The busy commercial centers of the shops (but in no case are not crowded) can generally give customers a sense of trust and longing. Especially for the purchase of shopping products, most of the consumers are willing to go to many commercial centers in the shops to make purchases. Good contrast and purchase. Therefore, it is better to establish a clothing store in such areas. In China, such as Beijing’s “Wangfujing Commercial Street”, “Nanjing Road Commercial Street” in Shanghai, “Huaihai Road Commercial Street” and “Heping Road Binjiang Avenue Commercial Street” in Tianjin are all such business centers. Their influence Both radiation and radiation are trans-regional. The business center is generally an area with large passenger flow, high frequency of purchase and high quality of purchase. Most customers who come to the shopping mall exhibit strong psychological characteristics of seeking quality, seeking for goodness, and seeking beauty, and have relatively low sensitivity to price. . Therefore, in these areas, the quality of goods is good, the varieties must be complete, there is a strong sense of timing and sense of the times, and the price is relatively high. However, at the same time, these areas are relatively expensive and competitive, and fighting in all walks of life is not the ideal location for all shops. It is more suitable for medium-sized clothing stores and clothing stores. The owner should provide targeted services to customers. When there are a large number of customers during the holiday season, they must use appropriate marketing methods to attract customers. They can also flexibly hire students to work. Because they have a certain understanding of the popularity of clothing, can reflect the younger generation's psychological and aesthetic, easy to communicate with customers.

Third, store selection in this regard, with "pay attention to" to express

Deeply understand the relationship between shop location and personnel flow, the theory of product and crowd consumption choice, the proportion of store rental and sales monthly performance, for every person who wants to enter the clothing franchise, the company first stands in the perspective of investment and knows in advance. Investor storefront conditions, rent, flow of people, range of consumption levels, competitors in the same industry, through the analysis of storefronts, formulate appropriate policies.