Amoy brand popular fashion week, seven grid, Aca and other six original brands debut in Shanghai Fashion Week

The seven original brands of Seven Grids, Aka, ZRMMUR, Jade Kee, CHER M. and VERSEAUHOMME appeared on the show floor of Shanghai Fashion Week.

Six original brands from Taobao appeared on the show floor of Shanghai Fashion Week. Although these young designer brands made their debut on the show floor for the first time, they are already familiar on the Internet: Seven Grids, Aka, ZRMMUR, Hana Kee, CHER M., VERSEAUHOMME. Designers also draw design inspiration from Taobao’s official image — Amoy Doll’s Elements — to interpret dreams and creative themes in a way that is full of vitality and creativity. For the fashion world, these original design clusters quickly assembled on Taobao are becoming new forces that cannot be ignored, affecting today’s fashion trends.

"Local design" is a hot topic in recent years. While many people in the industry still have doubts about their business models, the new generation of young designers and their customers who are keen on online shopping will not care for so much.

The data from Taobao was surprising. From 2009 to 2011, local original brands quickly occupied Taobao Women’s market share. Compared with the same period of 2009 and 2011, the transaction has been jumped from 13% of Taobao Women’s total market share to 40. %. Shangguan? Basic? ABYGHOST, Ms Min ... ... more and more young designers are choosing a development route that no one had before, they are trying to create their dreams through Taobao, a freer platform.

The Internet started to adhere only to the expression of the most self

Starting with their own online store, this may seem like an unimaginable thing to the designers of the previous generation, but it is naturally accepted by a new generation of designers. "Freedom, no fixed frame constraints," and "doing your favorite designs" have become the consensus of independent designers on Taobao.

“We have a total of five like-minded members, all of whom have worked for major apparel brand companies and face the growing dreams and realities. With a stubborn belief in their own strength can build a utopia of their own dreams. We hope to enjoy The joy of life is to create joy with curiosity.” The cher m men’s fashion brand this time described the original intention of creating a brand. The natural and practical, expressive and yet stable style won them a large number of loyal online shoppers.

The inclusiveness of the network platform and the low start threshold mean more possibilities for young people with dreams. Apart from designers such as MS.Min, cher m., VEGA ZAISHI WANG, and others who were born in "Coban", there are many young designers who are trying hard to make their own brands by relying on their interest and talent in clothes.

Shang Guan, who was born in 1984, is a disorganized artist. He graduated from Xiamen University with a double degree in visual communication and advertising, and is not related to the clothing industry. The SANKUANZ brand was established in 2006 and it has been sold at Taobao since 2007. “Choose online sales as the main channel. On the one hand, e-commerce is a fresh sales model and the biggest market in the future. Therefore, we hope to seize the market opportunities early in this area; on the other hand, consumers who consume SANKUANZ and those who choose e-commerce There is also a certain degree of consistency." Shangguan? Cong 诮 诮 诮 诮 芤 芤 芤 芤 芤 FO FO FO FO FO / FONT>

And this week's fashion week's another women's brand Aka, the designer originally studied in Hangzhou, a college and clothing completely unrelated professional, she was honest, he is a wish from a large skirt, has been done Taobao women's category TOP10 . "There will be Artka, because in the summer of 2005, aka wanted to make a beautiful big dress for himself, just want to have his own passion for repressed tossing and have an exit, so he was out of control."

Http://#fkMsg