Home textile industry in the competition gorgeous changes

Luo Lai, Fu Anna, and Meng Jie have created resounding brands in the textile industry. In particular, Rollie and Richa have been in the top two positions in the industry for many years, and each other has always regarded each other as a competitor. In the textile industry, Faanna v. Rolle’s trademark infringement and unfair competition infringement cases have attracted attention in the industry. This year’s infringement case has come to a close. It can be seen that the competition in the home textile industry is increasingly fierce.

The e-commerce market is becoming a "cake" in the home textile industry.

According to a report released by the consulting firm IResearch, in 2011, Chinese netizens spent more than 3,750 yuan online on average.

From another perspective, according to the data from the National Bureau of Statistics, online shopping accounted for less than 4.2% of total retail sales of consumer goods in China in 2011, but this number in developed countries is around 10%. In other words, China's e-commerce market still has a lot of room for development. Despite the fact that the legal system is not sound enough, supervision is not yet in place, the cost of rights protection is high, and social integrity declines, the Chinese e-commerce market is full of mixed emotions and silliness, but the home textile e-commerce market is still optimistic about growth.

At present, the annual sales volume of the home textile e-commerce industry has easily exceeded the 10 billion yuan mark. Experts predict that in the next few years, the Chinese national textile and electricity suppliers will have a net increase of 100 billion in the market. With the increasing demand for quality of life from fashionable women and white-collar workers in the mainstream of online shopping, the overall home textile sector is improving. At the same time, industry concentration and industry competition will also intensify.

In the textile industry, an e-commerce brand deep plastic war is quietly unfolding. The reporter learned that there are two main modes of operation of domestic e-commerce companies in domestic textile companies: First, establish a brand new pure e-commerce brand, ** sell online, and secondly, adopt the model of concurrent online and offline marketing in parallel with physical brands.

"From promotional methods to innovative channel models, from price wars to brand warfare, home textile e-commerce companies are each making beautiful changes." Some experts said that the major brands of home textiles have been making efforts in the field of e-commerce is a good phenomenon, who can The final decision depends on the implementation of the brand concept of home textiles and the integration of the industry chain.